Lining's new brand strategy is to fight with Nike and Adidas in Chinese market. With a terrific 20 years old birthday ceremony, Lining, a Chinese sporting equipment brand, Hong Kong quoted company began to use a fire new brand tactic in late June. twenty years ago, the enterprise which was established by a Chinese well known gymnast, Lining, is being carried out big actions of brand and image restyling in full swing. 1.2 billion dollars, which was the runner up in the market of domestic sports goods. Brand restyling shouldn't be altered overnight for any bigger sized enterprise. For this brands highly sensitive market, old customers may be uncomfortable to the new image, and meanwhile, new customers pursued by other companies haven't sheered off yet, thus this is a big gamble. Nevertheless gambling is never this young enterprise's style, because Lining company has prepared for three years for this new marketing tactic. On June 30, the brand restyling plan was held and Lining declared a fire new company logo and slogan. The original slogan "Anything is possible" was taken over by the new one "Make the change". Almost overnight, all kinds of media were flooded with Lining brand's slogan, like, televisions, subway ads, internet and retail stores. Meanwhile Lining targets at Chinese younger generation born after 1990, and is trying to mold more fashionable and more charming brand image. The company's chief executive officer, Mr. Zhang, who is 41 years old recently said in public: "Lining Brand is becoming a clever, humorous and frank young man full of curiosity and creativity". Like other Chinese native brands, this is a young people who experienced many changes. Even though, several years ago, a famous western advertisement company's president commented that there is no genuine brand in China, but nowadays, this perspective needs to be revised. Lining is one of a few successful brands that grew up in native China and brand remodeling plan is just a part of its natural developing process. Stephen Hoch who is a marketing professor in Wharton Business School said that: "this is only a start, and with China economy's progression, we will see more this kind of examples. According the ranking list of "China's best brands in 2010" which was issued by Inter brand, Lining brand's value is 5.77 billion RMB, which ranked NO. 19 in comprehensive rankings, and ranked the first place in sporting brands. Shaun Rein, who is the general manager of China Market Research Company stated that: "some westerners criticized that Chinese companies didn't know how to mold brand in the past, however, at present this is not the fact and Chinese companies not only contend with price, but also brand is being contained. The CAGR of Lining Company's sales income is 35% from 2004 to 2009 and they have spread fierce competition with western sporting goods giants, Nike and Adidas in chasing market share in Chinese market. A Chinese Adidas Company's business director said that: "we didn't deem Lining to be our straightforward rivals before, but at present, when Lining refers to its rivals, we tend to be neglected". "Now we are paying much attention to Lining Company's tendencies. They could make key decisions quickly and their responses to the market are more swift, so we must speed up our steps". 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But, no matter what you choose, buy the dresses from the best site. Women Nike Free Run 2 Anthracite Black Silver Mango,Back to Main MenuWeather HomeToday Forecast5 Day ForecastSchool Event ClosuresBack to Main MenuCrime Safety HomePolice BlotterReported CrimesCity of SyracuseNorth Suburbs Oswego CountyEast Suburbs Madison CountyWest Suburbs Cayuga CountyCNY TrafficBack to Main MenuPhotos HomePhoto EssaysBuy Photo ReprintsYour PhotosBack to Main MenuVideos HomeNews VideosSports VideosHigh School Sports VideosEntertainment VideosLiving VideosPerez' three run triple keyed a four run seventh inning as the Chiefs pounded Charlotte 8 5 in the first game of a four game set Thursday at NBT Bank Stadium.The rip extended Syracuse's winning streak to four games and pushed Perez' hitting streak to six contests."He just plays his game. That's how he plays all year,'' said Syracuse manager Tony Beasley. "He's been pretty consistent all year. He just keeps grinding it out.''With the score tied at four in the seventh, Syracuse's Corey Brown sparked the seventh inning run with a leadoff double off Knights reliever Daniel Webb (1 1). Chris Marrero singled Brown to third, and Will Rhymes popped out.Zach Walters drew a walk to load the bases. Kris Watts then grounded back to Webb, who had an easy force at home. But he misplayed the ball, allowed Brown to score the go ahead run. Perez followed by clearing the bases with a triple to right."They made some mistakes, we capitalized,'' Beasley said.Tyler Robertson (4 2) got the win for Syracuse with two innings of shutout relief. He's now riding an 11 inning shutout streak."He's been commanding the ball better,'' Beasley said. "He gets swings and misses. He's been dedicated to his craft as far as getting his body in shape and working in the bullpen with (pitching coach Greg) Booker.Brown unloaded a solo shot in the fifth of Charlotte starter Nick McCully to tie the game at four. It was his 18th homer of the season.The Knights pushed ahead 4 3 in the fourth inning after Jim Gallagher opened with a double off Chiefs starter Ryan Tatusko. One out later, Marcus Semien singled to score Gallagher from third.It was a rough night for Tatusko, who gave up eight hits and four runs and walked five in five innings of work."We were very fortunate tonight,'' Beasley said. "Tatusko did not pitch very well. He just wasn't sharp. He didn't throw enough strikes. We could have very well been down a lot. You can't anticipate scoring seven, eight runs.''The Knights broke to a quick 2 0 lead in the top of the first. Semien led off with a double and one out later Brent Morel doubled him home. With two outs, Bryan Anderson's single drove in Morel.The Chiefs one upped Charlotte in the bottom of the inning. Perez opened with a single and Kobernus doubled him to third, extending his on base streak to 26 games.Danny Espinosa then cracked a double to bring home both runners and knot the game. Brown followed by reached on a fielder error by first baseman Gallagher that brought in Espinosa to make it 3 2.
100 Finest Grade Women Nike Free Run 2 Anthracite Black Silver Mango,Nike Roshe PRM Women Aubergine Sail White Electric Green Tennis shoes, also called athletic shoes or sneakers (which so are called so because wearers of these shoes are able to sneak silently), of course aren't just for tennis. They are used for just about every aspect of life from fashion statement to every major sport. Tennis shoes trace its origins back to the industrial revolution in the 19th century. Because of the discovery of canvas and vulcanized rubber, as well as the advent of mass production, these shoes were now more commercially available and thus, cheaper compared to individually hand made footwear. Plimsolls (or plimsoles) are said to be the precursors of the tennis shoes. Like tennis shoes, plimsolls are made of canvas on the upper part with a rubber sole and are lightweight compared to other chunky and heavy footwear. It was at the Liverpool Rubber Company in England where plimsolls were first created and developed, and were once used as a beach footwear. By the late 19th century, more rubber companies were engaged in the production of sneakers. One of them was a small shoe company named Goodyear which used to manufacture rubber and canvas shoes. But now of course Goodyear has become a corporation principally known for its rubber tires. Another rubber shoe making firm, Keds, was established in 1916 and became the first company to manufacture and sell more affordable priced sneakers for the masses. In 1920 Adi Dassler, a German shoemaker, started producing handmade athletic shoes at his home. When his business grew, Dassler established his new company Adidas eleven years later. Adidas has become one of internationally recognized shoe brands today. In 1908, Converse was established to make rubberized sole footwear for customers of any gender and age. But it was in 1915 that it began to manufacture tennis shoes. Twenty years later Converse introduced a new style of shoes originally made for tennis champ Jack Purcell. Since then these shoes had found its way towards the feet of Hollywood stars as well as the "bad boy" gangs, breaking well beyond the shoes' athletic purpose. By the 1950s and the "baby boomer" era, the popularity of the sneakers rose at an unprecedented rate. Sneakers were becoming more popular especially among children and young adults that they were often criticized as a symbol of rebellion. Matinee idol James Dean represented those rebellious youths not only by the way of living but also by the style of clothing he was often photographed wearing jackets, pair of denim jeans and white sneakers. The face of the athletic footwear took a different turn in the 1970s. Because of the development of sports medicine, particularly in podiatry, companies began manufacturing athletic shoes designed for a specific sport such as tennis, basketball, football, jogging, etc. Since the late 20th century, tennis or athletic shoes have become wildly popular, largely due to glittering endorsements by famous sports personalities and brilliant marketing campaigns by competing athletic footwear companies such as Nike, Reebok and Adidas. Rather than just shoes which are basically adapted for athletic purposes, tennis (or athletic shoes or sneakers) have also become a fashion statement and have even caused riots when the latest Air Jordans are released. K Swiss Men's Grancourt II Tennis Shoe,White/Silver,11 M Buy Now The Best Neon Tennis Shoes for Women Trendy Sneakers, Colorful Socks, and. Womens larger size sneakers, tennis shoes, walking shoes and athletic shoes in. Cute and Trendy Athletic Shoes for Girls videoHow to Buy Tennis Shoes Heel Pain? Try Skecher's Athletic Shoes! Follow (1)Comments 3 commentsGo to last comment aviannovice 17 months ago from Stillwater, OK Level 7 Commenter And athletic footwear will continue to evolve as time goes by. I enjoyed the history, and learned a good deal. Thanks for the informative work. Nell Rose 16 months ago from England Level 7 Commenter Fascinating history, I remember reading that the plimsoll was named because of the plimsoll line on the side of a ship, the white line that is a measurement of how deep the water is, something to do with using the same materials or something like that! lol! seriously, great info, voted up! Women Nike Free Run 2 Anthracite Black Silver Mango STELLENBOSCH, South Africa For any track athlete, time counts more than anything else. The minutes, the seconds and the fractions of seconds. For Oscar Pistorius now, it's the days, weeks, months and maybe the years that pass. The South African national championships came and went this weekend. No click, click, click of carbon fiber blades. No orange tinted lenses on sponsored sunglasses. No double amputee running freely alongside able bodied athletes. No Oscar Pistorius. Exactly a year ago, this meet sent Pistorius on his way to the London Olympics, an important step on his celebrated path to the biggest sports event of all and his great achievement. This year's South African track season began on a sunbathed university track in the historic old wine producing town of Stellenbosch in southwest South Africa as the 2013 international circuit may well end without Pistorius. But even though the last 12 months have seen him reach unprecedented highs for a disabled athlete, should that hold any significance now in the context of the terrible tragedy that unfolded two months ago at Pistorius' home and sent the South African in a swirling frenzy of front page headlines worldwide from Olympic inspiration to man accused of murder? Where does Pistorius the athlete go from here? Where does he end up? And does he matter anymore? To talk about Pistorius' track career so soon after the shooting death of Reeva Steenkamp can be seen as insensitive. Where is its importance or relevance in the larger story? More specifically, why should he be able to run again and earn money after he shot and killed his girlfriend? The lives of Steenkamp's family will never be able to return completely to normal. A South African high court judge ruled swiftly and decisively that Pistorius could continue his running career, invoking the principle that you are innocent until proven guilty. The IAAF, the body that governs the sport, said a similar thing when it announced that Pistorius would be able to run at this year's world championships if like any other athlete he qualified. The world hasn't found it anywhere near as easy as Judge Bert Bam or the IAAF to make a decision on Pistorius the runner. The image of Pistorius running on track on his blades once inspired many. Now it repulses some, maybe even those who used to cheer for him. At the very least it causes strong conjecture. A grainy photograph taken by a South African high school student last month is the only public image we have of Pistorius on the track since the Feb. 14 shooting death of Steenkamp. He's alone in the photo, walking on his blades at his regular practice facility at the University of Pretoria, hands on his hips as if he's catching his breath after a tough workout. His image in the distance is trapped between the bars of a metal fence in the foreground. The amateur photo, taken by a teenager on a cellphone, encapsulates Pistorius the athlete and Pistorius the alleged killer in a moment. When and if Pistorius does return to competitive running, there's a second time element to play out. Facing a likely lengthy murder trial, there is a chance that Pistorius the athlete might be back on track and under the closest and sternest of scrutiny while on trial for the premeditated murder of his girlfriend. In terms of any track comeback during that time, he'll be far, far more isolated than he was when he first wanted to run against able bodied athletes and fought through an international ban and the doubts of many fellow competitors. There will and some say there should be little sympathy. But this might be the last remaining thing to hold on to for the disabled boy who became an Olympian, an inspiration and then a man facing life in prison for murder: He always ran for himself, he said. He didn't aim to be an icon for others, he said. Running, for him, is personal. To understand Oscar Pistorius fully, you might always have to take into account his running, and the role it played and still may play for him. He might need it, not because it's what made him famous and known to millions, and quite wealthy at the age of 26, but because it's what made him just able to stand alongside others in the first place. It made him accepted and a triumph in his own thinking before it made him exceptional and a triumph to others. His agent, Peet van Zyl, went some way toward explaining the meaning when talking about a possible track return recently. Pistorius' running future now depends on him and only him, Van Zyl and Pistorius' family have said. But "Oscar puts his blades on like we put our shoes on," Van Zyl said. The message Pistorius has often conveyed when talking about running might be significant in the weeks, months and possibly years that come. "I struggle when people ask, 'What are you trying to prove? What message are you trying to give?"' Pistorius said in an interview once with The Associated Press. "It's not about sending a message. I'm not trying to prove a point, I'm just trying to prove to myself that I can be the best that I want to be." Pistorius' success on the track should now be irrelevant in the larger tragedy. And maybe, rightly or wrongly, he will never run again at a major meet. Maybe there's meaning in the fact that a new young runner Van Zyl represents called Wayde van Niekerk won the 400 meter title at the South African nationals this weekend under the mountains in Stellenbosch. And maybe there's something in the fact that Pistorius' name was whispered here and there at Coetzenburg Stadium, but it wasn't as prevalent as you might think at the two day meet of South Africa's top athletes. If ever Pistorius was going to run for himself, and what it may mean to him and him alone, it's now. We will not publish comments that are profane, libelous, racist, or engage in personal attacks. We screen for comments that seek to spread information that is false or misleading. 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