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Kirt Manecke

The Power of PR (Public Relations)

"If I only had two dollars left I would spend one dollar on PR."
Bill Gates -- Founder of Microsoft

What is PR?
Public relations (PR) puts your business in the media. PR communicates with your customers in a credible, cost-effective manner much more believable than advertising.

PR vs. Advertising
Media placements appear as an endorsement of your business, where people have a built in skepticism of paid advertising. PR has the advantage of third-party credibility.

PR Works!
Media coverage generates up to nine times more visibility than paid advertising. A reader is seven times more likely to respond to PR than to advertising.

Articles written by reporters are four times more believable than advertisements. PR built some of the world's best brands: Starbucks,, Google, and Harry Potter.

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