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The present: On April 8, 2011, the Justice Department approved the buyout for a reported purchase price of $700 million, and ITA Software came into the Google fold as its travel industry software division. Wertheimer became Google's vice president of travel. Complimentary access to the full video of Wertheimer's keynote address, and other video content from The PhoCusWright Conference 2012 is available to Travel Weekly PLUS readers by clicking here. 1 At your fingertips: A geographic and visual sense of place In 1978 Peter Clay, an MIT undergrad, got access to some new technology that could store thousands of images. What Peter did was he took his 16 millimeter film camera and put it on a dolly and started rolling it down MIT hallways, taking a picture at every step. Then he put these images onto the storage device he had, and he submitted that as his thesis to the Department of Urban Studies. The thesis was entitled, "Surrogate Travel Via Optical Laserdisc." This was the beginning of the process of virtual tourism. A little later that year, some of his professors got some money from the Defense Department and they went and descended on Aspen, Colo., and did the same thing. They put a 16 millimeter film camera on the back of a truck, and they drove down the streets of Aspen taking pictures. And people who sat in a chair and looked at what they called 'movie maps' were able to get a sense of Aspen before they went there. When they did go to Aspen, they reported having an experience of dj vu. This was the beginning of the idea that we can help travelers by giving them some geographic sense, some sense of place, some visual sense, before they actually go there. Fast forward to now. Over the last year there have been a number of developments in mapping, including the rollout of indoor mapping soon after last year's conference, and the rollout this spring of 3D maps for many, many metro areas. This is the first pivot point. The technology for giving you maps and for giving you access to views of places where you're going to be, to enhance your travel whether you're going there for real or whether you're virtually traveling now it's really here. 2 Universal character: From facts to conceptual information, in the language of mathematics About 350 years ago, there was a bishop, John Wilkins, who is probably best known for his book on universal character. I think he's about the only guy to ever run a college at both Oxford and Cambridge, and he was also a founder of the Royal Society, the progenitor of all modern scientific societies. Philosophers of his day were interested in universal character could they replace our human languages, which are ambiguous and people speak lots of different ones, with a mathematical, scientific language so we could say things that were unambiguous and that everybody could understand? He didn't know about computers, but about 45 years ago when computer science came of age, this became a very big area could we represent knowledge in a way that computers could understand in a mathematical way? This was something that we all dreamed of doing back when I was a grad student in Artificial Intelligence, but we couldn't build a system big enough for it to really matter. This year, Google rolled out a system that has many billions of facts about hundreds of millions of different concepts. Just to give you an idea, if you do a search right now on Scottsdale, so on one side you'll see the usual kind of thing. On the other side there's something that's really materially different, because it's looking at Scottsdale as an entity, as a concept. We have all the facts that we know about it that can be retrieved by the system and displayed. For example, one of them might be the points of interest in Scottsdale. And if we click on something like Camelback Mountain, that's a concept that we know things about, and we can use that to help travelers. So now you've got visual information, geographic information, and conceptual information being brought to bear. 3 Say what you need: Information for the asking, on a portable device About 1952, Audrey not Audrey Hepburn but Audrey the automatic digit recognition engine at Bell Labs could recognize speech; it could recognize 10 digits. A few years later, around 1964, at the World's Fair, IBM showed off a speech recognition system that could recognize maybe a few dozen words. It's been a dream of computer science for a while that instead of having to interact in a cumbersome way with technology to get answers to questions, you could just ask the computer, and it would tell you. Editor's Note: A brief video featuring Google Now followed. As described in Wikipedia, Google Now is "an intelligent personal assistant available for Google's Android operating system. An extension of Android's native Google application, Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Web services. Along with answering user initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits." Now, we've got three technologies that have rolled out over the last year that are helpful to travelers. First, we've got maps and geographic information; then we've got symbolic information that can represent facts about the world that might be interesting to you on your trip and in your travels; and now we have information that's made available to you through speech recognition and on a device that you can carry with you that's portable. I think we're looking at some interesting pivot points here. And none of them were around last year when we met [at the 2011 PhoCusWright Conference]. 4 At last, an airline reservation system built from scratch In 1953, about 60 years ago, an American Airlines stewardess at the time they were stewardesses, not flight attendants was quite enchanted by the idea that the two passengers sitting in the last row in the flight from LA to New York were both named Smith. And she introduced Mr. C. R. Smith, the man who ran American Airlines, to Mr. getting training on their brand new digital computer. And C. R. Smith asked Blair Smith to stop by American Airlines' reservation center at LaGuardia Airport, which was completely manual, to see if he thought that there was something that IBM might be able to do about it. This led, over the next few years, to a project to build an airline reservations system. Back when I was at MIT, we had a professor, a man named Ed Fredkin, who used to go over to Russia, the Soviet Union, back in the day when it wasn't that easy to go there. And he had different things that he would do over there. One of the things was he wanted to get an old Russian computer to put in a computer museum we were starting in Boston. He went to the Moscow Academy of Science, and he said, "I'd really like to get the original Russian computer. It's quite an advance in the field; it's really a wonderful thing. I'd like to put it in the museum in Boston to honor the history of computer science." And they said, "Well, that'd be wonderful. That'd be a wonderful thing for Russia. That's great." And he kept going year after year, and they would never give him the computer, they would never actually let him take it home. And finally he reached enlightenment; he said, "I understand it's still in use." I have to say that 20 years ago, when I started looking at these old systems, I had the same feeling: "What an amazing thing, what a triumphal achievement of 1950s, 1960s technology. Wait it's still in use?" Ten years ago I had the same feeling, and today I have the same feeling. But finally, in February of this year, we had the opportunity to launch the first new airline reservation system that's built completely from scratch on modern technology..

In the mid 1990s, he was the headliner for the run and gun Mariner High School basketball team, a must see attraction that put fire marshals on alert throughout the area. Masterminded by legendary prep coach Frank Morris, the Tritons' goals were brilliant in their simplicity: take as many shots, score as many points and entertain as many people as possible. "That's what good basketball teams do: push it up the court and put pressure on their opponents to get back every single time," Dupay said. "It allowed us to flourish and show people what we our true potential was." The 33 year old sees a kindred spirit in FGCU coach Andy Enfield and his men's basketball team which has captivated the nation with its high flying, freewheeling style. "I'm a huge Andy Enfield fan," Dupay said. "That guy is doing an incredible job with those kids. He's got them committed to playing an up tempo style and what's scary is now they believe." If anyone understands the power of belief it's Dupay, a self described "5 foot 9, non athletic white guy," who molded himself into the state's all time leading high school scorer, finishing his career with 3,744 points. As a sophomore, he committed to the University of Florida as coach Billy Donovan's first recruit. Dupay played in 10 NCAA tournament games with the Gators, winning eight and helping Florida reach the 2000 championship game, where they lost to Michigan State. He said a lot of FGCU's unprecedented tournament success can be traced to the unbridled joy the Eagles are expressing on the court. "They're smiling and happy and enjoying it and that's what you have to do," Dupay said. "There is so much frigging pressure, it's incredible. The fans are so nervous, your parents can't sleep, every person there is treating it like it's the biggest thing to ever happen and then you have to go out there and play basketball. "If you can't keep it lighthearted and enjoy yourself, you're missing the boat." Dupay wasn't among the overwhelming majority of college basketball observers who were shocked by the Eagles' play at the Wells Fargo Center in Philadelphia last weekend. In a round of statewide and national interviews leading into the NCAA tournament, Dupay predicted time and again FGCU would face Florida in the Sweet 16. He also used the radio and television time to promote his work with the Skills Center in Tampa, a nonprofit organization which seeks to improve the lives of young people through athletic and academic achievement. Despite his affinity for FGCU, Dupay will naturally be pulling for Florida tonight. "I'm a Gator and I'll always be a Gator but FGCU is definitely my second favorite college," he said. "I'm also a Fort Myers guy, that's home, and whatever happens (tonight), I want Andy Enfield to stay at FGCU because he can make them something really special. "With the fast start they've had building the program and the momentum that will increase support and the facilities and the way they play, FGCU has the makings of someday being the Duke of the south, I really believe that. 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